Tuesday, June 2, 2009

A PR Agency that is Computer Inept

Yesterday I was busy. We had our beginning of the week meeting to get up-to-date on all our clients. I had to do some office work, which included doing some organization and putting things away. I rescheduled intern interviews since my boss is extremely busy with her pitch that is on Thursday. I started a list of all the computer issues the office is having, but to be realistic, she needs computers from this century. These computers are dinosaurs that do not even have a DVD player. Computers only last so many years and these have to be almost 10 years old. I found information and started a membership order form for the Great North Michigan Avenue Association for my boss. That could be a strategic move for the firm because it will help with knowing other businesses in the area. Then, I had to e-mail the Chicago Trib Magazine because they made a misprint about our client. They put that there would be a wine tasting at one of our clients properties and that was an event that happened last year around this time, but was not happening or was scheduled for this year. Apparently our client was getting a lot of complaints from patrons. I guess the Chicago Trib got their information from a company that collects all the event listings in the area. Hopefully the Chicago Trib writes an apology in their next issue.

Today I worked on the PowerPoint for the pitch. My boss and the assistant do not have much knowledge of computers. They told me just to pick a basic layout and type in what they wanted to say. I did that, but it looks so generic and I do not think it will get the client. I'm going to re-do it and make it look unique and let the boss decide which one she wants to use. My boss does not even have PowerPoint on her computer, so I do not really think she understands that using a basic layout for pitch is like just saying "I don't really care about this account." Now if this was just a meeting with a client we already have, a basic layout probably would be fine. But we a pitching to a client that has another PR firm pitching for it as well. This needs to look good. So I'll do the PowerPoint tonight and show it to her tomorrow. I guess we will see.

Also, we had a conference call with a current client today. To explain the computer ineptness of the PR firm I work at in greater detail. There was a file of the June updates and I was suppose to take notes, but I went into the company shared files and there was just so many scatterness going on. There were like six different update folders and none of them had the June 2009 update file. How can you run a firm with absolutely no organization? How does anything get done? I do not understand how you can be a PR firm in year 2009 and have no technical skills. Apparently they get buy...

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