The Day after Memorial Vaca

I had to wake up at 4:00 AM today to get to a dairy farm by 6:45 AM. WGN News did a broadcast on our client. I was on TV for two clips for a total of 2 seconds, but it was cool. It was also interesting seeing how a live broadcast for news is done. It consists of a lot of sitting around and waiting. Then they shoot about a few seconds then sit around again. Though, I do not think I would have ever seen this at school.

Then when I got back to the office I built a media list to send the pitch letter I wrote for client 8. Once the media list was built, I put together a hard copy press kit which included my press release. It felt good doing something that actually was being used for the client. This took me almost most of the day.

I scheduled some more intern interviews for the president of the firm throughout the day. We had our beginning of the week meeting. We went over all our clients and I was assigned a lot more work this week. No none of it pertains to advertising, but it does have to do with public relations. I'm going to start on a vertical markets list for a client, write a press release, make a publicity action calendar for internal purposes, start multiple fact sheets/bios for clients to send to media, and continually work on building media lists for multiple clients.

I started bringing my laptop to work. Good idea on my part. The stone age desktops at the PR firm are constantly freaking out and don't have all the programs I like to use. I'm going to continue bringing my laptop to work because I feel I can making better final products with it.